Open sourceMIT licensed98 Claude Skills · MIT licensedStack-agnostic methodology for product, content, and brand work
Open-source methodology for the work that compounds.
98 Claude Skills, 13 multi-skill walkthroughs, and 6 audience tracks. Open-source methodology you can run with Claude or reference directly. Audience-track surfaces for use-case-first orchestration.
Browse the catalog
Skills by category and audience.
Follow a use case
Multi-skill orchestration recipes.
Match a problem you have
Audience-problem framings to skill clusters.
- Skills
- 98 skills
- Walkthroughs
- 13 walkthroughs
- Audience tracks
- 6 audience tracks
- Integrations
- 35 integrations
- License
- MIT licensed
Showcase
The framework rendered as 42 brand sites.
Each archetype is a complete fictitious brand microsite with its own typography, palette, motion, and voice. Same framework, different visual languages.
Framework
Four axes. Fifteen positions.
Pick a position on each axis. The resulting brief is what downstream skills consult when they produce content, design, copy, voice, and identity.
Tone
How warm is the language?
Aesthetic
How visually dense?
Relationship
Where does the brand stand vs. the reader?
Sensory
What is the emotional ask?
Catalog
The skills that get used first.
98 skills cover the full website lifecycle. These six are the ones most teams reach for to start, one per audience track. Click a card to expand.
Brand and creative
Creative direction
Walk through four directional axes and produce a structured aesthetic brief downstream skills consume.
PM, experimentation
Experiment design
Hypothesis to decision: sample size, duration, segment analysis, interpretation.
PM, gap-closing
Feature launch playbook
The discipline of launching a feature well: positioning, alignment, comms, enablement, rollout, monitoring.
Content
Pillar content architecture
Hub-and-cluster topical authority: pillar selection, cluster planning, internal linking, refresh discipline.
Marketing
Landing page copy
Hero copy structure, value-prop architecture, social proof discipline, conversion path.
Growth tooling
Funnel flow architecture
Cross-tool conversion flows architected to match the audience and the funnel stage.
Workflows
Skills compose into suites for whole audiences.
Some teams want one skill. Some want a working discipline. The catalog groups into six suites, each a coherent workflow for a specific audience. Click any flagship to read its landing.
Brand teams and agencies
Brand Suite
5 flagshipsSet creative direction, build the identity system, write the voice, ship the brand pages. The foundation of the catalog.
Performance marketers and agencies
Marketing Suite
3 flagshipsStrategy, creative production, and result interpretation for paid media. Pairs with Google Ads, Meta, LinkedIn, TikTok, and Synter integrations.
Product managers and analysts
PM Experimentation Suite
5 flagshipsDesign, run, and analyze experiments end-to-end. Five tool-agnostic skills that compose into a working experimentation discipline.
PMs, growth analysts, data leads
PM Gap-Closing Suite
3 flagshipsInstrument product analytics correctly, run warehouse-native experiments, launch features that actually land. The execution discipline that turns shipped features into measured outcomes.
Content strategists, editors, content ops
Content Suite
5 flagshipsThe full content workflow vocabulary. Strategy, hub architecture, briefs, programmatic SEO, editorial QA, and human-AI collaboration as a workflow layer that composes across all of them.
- pillar-content-architecture
- content-brief-authoring
- programmatic-seo
- editorial-qa
- ai-content-collaboration
Growth marketers, lifecycle PMs, marketing ops
Growth Tooling Suite
5 flagshipsInteractive web tools that turn visitors into leads and activate signups. Lead magnets, calculators, quizzes, multi-step forms, chatbots, plus the cross-tool funnel architecture that orchestrates them. A new audience track for marketing teams running growth-tooling work.
Walkthroughs
When one skill is not enough, follow a packaged sequence.
Walkthroughs orchestrate skill clusters end-to-end for specific use cases. Each one names the audience, lists the skills involved, and walks through the orchestration shape so you can run it on your own work.
PM, Growth, Engineering
Run an AB test
Hypothesis to ship-decision: design, instrument, run, and interpret an experiment without the failure modes that produce wrong calls.
Read the walkthroughContent, Growth, PM
Build a content hub
Pillar piece plus 8 to 15 cluster pieces, briefed and shipped with editorial QA, on a 3 to 5 year topical-authority horizon.
Read the walkthroughPM, Growth, Marketing
Audit and improve a SaaS website
Diagnose underperformance across SEO, design, performance, and conversion, then ship the highest-impact fixes in priority order.
Read the walkthrough
Integrations
Composes with the tools your team already uses.
The framework lives inside existing team workflows. Briefs in Notion, tickets in Jira or Linear, design in Figma, code in GitHub, sprints in agile cadence. Skills run where the work is, not in a separate tool.
Six integration patterns documented end to end, with the same rigor as the catalog itself. Pick the workflow you already run; the methodology slots in.
Project
Brand Build Skills for Claude
The underlying project, MIT-licensed and stack-agnostic.
MIT licensed
Brand Build Skills for Claude
Stack-agnostic Claude Skills covering the full website lifecycle.
Common questions
Frequently asked.
What is a Claude Skill?
A Claude Skill is an open-source instruction module Claude loads on demand to do a specific job (write a brand voice, draft landing-page copy, audit creative direction). RampStack publishes a comprehensive open-source catalog under MIT license, organized by audience track: brand, content, SEO, product management, growth tooling, paid media, and operations.
What is the creative direction framework?
Four axes for the brief that downstream brand work answers to: tone, aesthetic, relationship, and sensory. Tone, aesthetic, and relationship each have four positions; sensory has three. That gives 192 possible combinations. The framework lets a one-line brand idea become a launched site without quality drift between specialists.
Is RampStack free to use?
The catalog, framework, and showcase are MIT-licensed and free to use, fork, and modify. RampStack also builds done-for-you AI engines and custom consumer platforms for teams who want delivery without using the catalog directly. The free tier is the same methodology as the paid tier.
Surfaces
Four ways into the catalog.
Browse by audience, follow a use-case recipe, see what tools slot in, or look at the methodology rendered as full brands.
Solutions
Want this delivered as a platform?
If your team has the budget but not the bandwidth to use the open-source catalog directly, RampStack builds AI engines and consumer platforms on the same methodology. Same framework, done-for-you.
Explore solutions