Open source
Brand Build Skills for Claude
59 stack-agnostic Claude Skills covering the full website lifecycle.
Overview
What it is
A complete, opinionated library of Claude Skills covering the full lifecycle of building, launching, running, and growing a brand and a website. Brand, design, content, SEO, dev, ops, growth, and research, all under a uniform structure so the skills compose cleanly across a real project. Includes an Ahrefs MCP-powered SEO audit suite and a meta-skill that teaches users to write their own.
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Skills
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Reference files
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Categories
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License
What is included
Highlights
Stack-agnostic. Works on Next.js, WordPress, Shopify, Webflow, plain HTML, or any web stack.
Future-proof. References durable specs (W3C, WHATWG, Schema.org, MDN, NN/g, WCAG).
Uniform structure. Every skill uses the same section order so they compose cleanly.
Ahrefs MCP-powered SEO audit suite (7 dedicated audit skills).
Meta-skill (skill-creation-walkthrough) teaches users to write their own skills.
CI lint validates structure on every PR (frontmatter, references, em dashes, broken cross-skill refs).
Published as v1.0.0 and v1.1.0 with full release notes.
Catalog
What is inside
Skills are grouped into 13 categories that map to a real project lifecycle.
Strategy and discovery
4Audience research, briefs, IA, content strategy
Brand
4Naming, identity, style guide, voice
Design
3Design systems, standards, art direction
Content
3Website copy, landing pages, email
SEO foundation
7On-page, technical, keyword, competitor, off-page, content audit, AEO and GEO
SEO audit suite (Ahrefs MCP)
7Orchestration, backlink, keyword gap, content gap, traffic, site health, rank tracking
Product
2Spec writing, roadmap planning
Development
4Code review, components, accessibility, performance
Quality assurance
1Pre-launch QA and regression testing
Operations
9Launch, incident, monitoring, backup, security, deliverability, media
Growth
2Analytics strategy, CRO
Research
3UX research, usability testing, journey mapping
Cross-cutting and process
10Forms, migration, i18n, dependencies, cost, comms, docs, vendor, onboarding, meta-skill
Installation
Get started in minutes
Pick your platform. Each path takes a couple of commands.
git clone https://github.com/rampstackco/claude-skillsmkdir -p ~/.claude/skillscp -r claude-skills/skills/* ~/.claude/skills/Restart Claude Code; skills load automatically.
Links
Where to go next
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