Audience suite

Content

The full content workflow vocabulary as Claude Skills. For in-house content teams, agencies running content programs, and growth teams scaling content marketing. Strategy first, then creation, then the operational discipline that keeps the library producing.

Skills
15 skills
Walkthroughs
2 walkthroughs
Integrations
5 integrations
Sub-tracks
4 sub-tracks

Skills

The 15 content skills, by sub-track.

Four sub-tracks cover the editorial lifecycle: strategy and structure first, then creation, then the lifecycle and quality operations that keep the library moving.

Walkthroughs

Use-case orchestrations for content work.

When one skill is not enough, follow a packaged sequence. Each walkthrough names the skills involved and walks through the orchestration shape end-to-end.

  • Content, Growth, PM

    16 min read

    Build a content hub

    Build a topical-authority hub on a chosen subject, with a pillar piece anchoring 8 to 15 cluster pieces designed to compound over a 3 to 5 year horizon.

    Skills involved (8)

    • content-strategy
    • seo-keyword
    • pillar-content-architecture
    • content-brief-authoring
    • content-and-copy
    • editorial-qa
    • ai-content-collaboration
    • content-distribution
    Read the walkthrough

  • Content, Growth

    14 min read

    Refresh a stale content library

    You inherited or built a content library that has stopped earning traffic. Triage what to refresh, what to merge, what to retire, and how to do it without churning the team.

    Skills involved (6)

    • seo-content-audit
    • seo-traffic-diagnosis
    • content-refresh-system
    • editorial-qa
    • content-distribution
    • pillar-content-architecture
    Read the walkthrough

Integrations

Where the methodology meets the platforms.

The skills are stack-agnostic; the integrations document how they hook into specific content platforms. Pick the platform you already operate inside.

  • Webflow

    Brief flows into Webflow CMS collections; landing-page-copy and pillar-content-architecture skills produce the entries the design system renders.

    Open integration

  • Contentful

    Structured content models map cleanly to brief outputs. Content types, validations, and environments hold the editorial system the skills produce.

    Open integration

  • Frase

    Read-write SEO + GEO research and brief generation. Pairs with content-strategy and pillar-content-architecture for the research stage of a hub.

    Open integration

  • Profound

    AI search visibility and citation tracking across ChatGPT, Perplexity, Gemini, Claude. Pairs with editorial-qa and content-distribution to measure where the work shows up.

    Open integration

  • AirOps

    AEO data and Brand Kits as a connector. Bridges the AI-content-collaboration skill with the data and templates a content team already operates inside.

    Open integration

Composition matrix

How the 15 skills compose end-to-end.

Strategy and structure decide what gets written. Creation produces the work. Lifecycle and quality operate continuously across published content. Programmatic SEO sits inside quality and distribution because templates fan out at scale.

  1. 1Phase

    Strategy and structure

    Decide what to write and how it organizes. Editorial strategy, topical-authority architecture, and the brief that downstream creation answers to.

    • content-strategy
    • pillar-content-architecture
    • content-brief-authoring
  2. 2Phase

    Creation

    Produce the work. Long-form articles, landing-page copy, email sequences, and the AI-collaboration workflow layer that runs across all of them.

    • content-and-copy
    • landing-page-copy
    • email-sequences
    • long-form-content-frameworks
    • ai-content-collaboration
  3. 3Phase

    Lifecycle

    Maintain the library. Refresh stale pieces, repurpose strong ones across formats, migrate when the platform changes, and document the editorial system itself.

    • content-refresh-system
    • content-repurposing
    • content-migration
    • documentation-strategy
  4. 4Phase

    Quality and distribution

    Ship without quality drift. Editorial QA before publish, distribution after, and programmatic SEO when the same template fans out across many pages.

    • editorial-qa
    • content-distribution
    • programmatic-seo

The shape is sequential at the phase level and parallel within phases. Lifecycle operates continuously once content is shipped. AI-content-collaboration is a workflow layer that runs across every phase rather than a single step.

Future expansion

What is intentionally not here yet.

These sections are placeholders. Listed so the page reads honestly about what is shipped and what is forthcoming, rather than padding with filler.

  • Placeholder

    Case studies

    Real customer stories of teams running the Content suite end-to-end. This section will populate as case studies become available; we are not faking them in the meantime.

  • Placeholder

    Content audience FAQ

    Questions specific to content teams running this catalog (where to start, how it composes with existing tools, common failure modes). Will populate as questions repeat across audience conversations.

  • Placeholder

    Related cross-track work

    How Content composes with PM (analytics-driven editorial), Growth (lead magnets that pair with content), and Brand (voice and identity). Cross-links into other audience hubs as they ship.

Run the suite, or pick one piece of it.

Every skill stands alone; the suite is what you reach for when running content as a function. Browse the catalog, follow a walkthrough, or pick the integration that matches your stack.

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