Walkthroughs
Use-case-first orchestration of the catalog.
Each walkthrough shows how a Claude agent loaded with these skills moves from a high-level prompt to a shipped artifact.
The skills catalog is the methodology layer; walkthroughs are the orchestration layer. Pick a workflow you actually run, see which skills compose for it, and watch the artifact come together stage by stage. Audience: PMs, growth leads, content strategists, agency teams trying to understand how the catalog works in practice.
Experimentation
AB tests, multi-variant tests, and the discipline of running experiments that produce real signal.
Product launch
Specifying, building, launching, and learning from features in a controlled rollout.
Content program
Building and maintaining content programs that earn audiences and compound over time.
Content lifecycle
Refreshing, retiring, and migrating content over time so the library compounds rather than decays.
Brand onboarding
Taking a new brand or client from discovery through identity system to a documented, deliverable brand package.
Analytics setup
Laying the measurement foundation that product decisions can rest on.
Site audit and improvement
Diagnostic and prescriptive workflows that improve underperforming web properties across SEO, content, design, performance, and conversion.
Growth tooling builds
Specific growth-tooling builds: calculators, onboarding flows, lead-generation tools. Use-case-first orchestration that composes the Growth Tooling skill track.
Growth tooling builds
Build and launch a calculator
You want to build an interactive calculator (ROI, pricing estimator, savings projection) that delivers genuine decision-support value while serving as a qualified-traffic generator for your audience.
- Growth
- Marketing
- PM
Orchestrates 5 skills13 min readOpen the walkthroughGrowth tooling builds
Design a SaaS onboarding flow
You have a SaaS product where activation rate is below where it should be. Users sign up but do not reach the ah-ha moment. You need to design an onboarding flow that gets first-session users to value without overwhelming them.
- PM
- Growth
Orchestrates 5 skills16 min readOpen the walkthrough
Reference builds
End-to-end reference builds that compose the catalog across multiple phases. Each reference build picks a fictional product and walks the catalog through a complete launch lifecycle.
Reference builds
Strategy and research for a fictional B2B SaaS launch
A reference build showing how the catalog composes from blank brief to launch-ready strategic foundation. Walks through brief authoring, real keyword research, competitor analysis, content gap audit, and backlink opportunity mapping for Threshold, a fictional PLG onboarding analytics product. Real research; fictional product. Phase 1 of 4.
- PM
- Growth
- Marketing
- Brand
- Agency
Orchestrates 8 skills25 min readOpen the walkthroughReference builds
Brand and design for a fictional B2B SaaS launch
Phase 2 of 4. How the catalog composes from research-driven brief to applied brand foundations: logo with construction rationale, color and typography tokens with real values, working component primitives, and compositional mockups for the launch microsite. The brand system renders live on this page; readers see the actual tokens applied to real components.
- Brand
- Creative
- Agency
- PM
- Marketing
Orchestrates 6 skills22 min readOpen the walkthroughReference builds
Build and ship a fictional B2B SaaS launch microsite
Phase 3 of 4. The actual launch microsite Threshold would deploy, built with the brand foundations from Phase 2. Real Next.js code, real components, real working multi-step waitlist form (no data stored). Read the walkthrough then visit the live demo at /demo/threshold.
- Engineering
- PM
- Marketing
- Brand
- Agency
Orchestrates 6 skills18 min readOpen the walkthroughReference builds
Audit and optimize a deployed B2B SaaS launch site
Phase 4 of 4. Real audit on the deployed Threshold demo using the catalog's audit suite. axe-core + Lighthouse + manual keyboard and on-page checks. 35 axe violations driven to 0; Lighthouse accessibility 96 to 100. Findings captured with severity, fixes applied, before/after metrics published. Closing chapter of the reference build.
- Engineering
- PM
- Brand
- Agency
Orchestrates 5 skills22 min readOpen the walkthrough