Hewn, est. 2026
Skincare that earns the shelf space.
Six formulas, one accent of color, no fragrance. We list the full ingredient deck for every product, and we cite the studies that justify each active. If a claim is not backed, you will not find it on the label.
The formulas
Four products. Each one earns its bottle.
Step one, evening
Slow Cleansing Oil
Cold-pressed sunflower and squalane carry the work, while jojoba estersdissolve sunscreen and the day's sebum without disturbing the barrier. Rinses cleanly with warm water. No fragrance, no surfactants, no residue.
Morning and evening
Daily Hydrating Serum
A blend of three molecular weights of sodium hyaluronate suspended in panthenol, glycerin, and beta-glucan. Layers under sunscreen in the morning. Doubles as a humectant cushion for actives at night.
Three nights a week
Quiet Niacinamide Treatment
Five percent niacinamide with zinc PCA and a low dose of encapsulated salicylic acid for congested zones. Tested at pH 5.4 to respect the acid mantle. Built to be useful, not loud.
As needed
Recovery Balm No. 2
A barrier balm of shea butter, ceramide NP, and centella asiatica extract, finished with cold-pressed rosehip. For windburn, retinoid evenings, and the week your face needs to be left alone.
What goes in (and what doesn't)
The choices behind each formula, in plain language.
| Category | Our formula | Industry standard | Why we chose it |
|---|---|---|---|
| Surfactants | Cocamidopropyl betaine, sugar-derived | Sodium lauryl and laureth sulfates | Kinder to the moisture barrier. Cleans without stripping. |
| Preservation | Phenoxyethanol with ethylhexylglycerin, under one percent | Parabens, formaldehyde donors, methylisothiazolinone | Effective at low load. Lower irritation rate in patch-test data. |
| Fragrance | None, in any product | Parfum or essential oil blends, often undeclared | Fragrance is the most common trigger of contact dermatitis. |
| Actives | Single hero per formula, dosed at studied range | Stacked actives with under-disclosed concentrations | Predictable results. You can tell which ingredient is doing the work. |
Tested honestly
Every claim points to a paper.
These are the studies behind the actives in our range. We did not run them. We read them, dosed our formulas to match, and cite them here so you can read them too.
Five percent niacinamide reduced visible hyperpigmentation over twelve weeks in a split-face, vehicle-controlled trial of 120 participants.
Source: Hakozaki et al., British Journal of Dermatology, 2002; replicated 2019.
Ceramide NP at 0.2 percent restored barrier function in adults with sensitive skin within four weeks, measured by transepidermal water loss.
Source: Spada et al., Journal of Cosmetic Dermatology, 2018.
Phenoxyethanol below one percent showed lower sensitization rates than the methylisothiazolinone preservative system across European patch-test cohorts.
Source: ESCD multicenter study, Contact Dermatitis, 2017; n=1,940 across nine clinics.
Centella asiatica extract supported post-procedure recovery and reduced erythema versus a vehicle control after fractional laser treatment.
Source: Bylka et al., Archives of Dermatological Research, 2014.
Notes from Hewn
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