Open source ยท MIT licensed
The Claude Skills catalog.
A skill is a packaged workflow Claude loads when the work matches. Each one captures a specific decision-making framework: when to use it, what inputs it needs, the steps it runs, the failure patterns it watches for, and the artifact it produces. The catalog covers what a small team needs to take a brand or product from a vague idea to a launched site without the standard quality drift between specialists.
Sixty skills, six categories. Stack-agnostic. Tool-agnostic. The four flagship landing pages below go deep on the skills that get used first; the rest link straight to the source on GitHub.
Creative direction
Creative direction and brand
Set direction before producing artifacts. The brief, the four axes, the identity system, the voice. These run first so the rest of the work has something to answer to.
- Landing page
Creative direction
Walk through four directional axes and produce a structured aesthetic brief downstream skills consume.
Read more - GitHub
Creative brief
A bridge from discovery to execution: scope, audience, deliverables, constraints, success criteria.
Read on GitHub - GitHub
Brand discovery
Upstream research: audience, competitive landscape, problem space, positioning territory.
Read on GitHub - GitHub
Brand ideation
Generate, evaluate, and narrow brand concepts: positioning, naming, mood directions, narrative angles.
Read on GitHub - Landing page
Brand identity
The five-element identity system: logo, color, typography, imagery, iconography, motion.
Read more - Landing page
Brand voice
Voice attributes, tone shifts, vocabulary, grammar, paired examples. How the brand sounds.
Read more - GitHub
Brand style guide
The full brand system documented: story, identity, voice, applications, dos and don'ts.
Read on GitHub - GitHub
Art direction
Direct visual and creative work for campaigns, photography, illustration, video, and branded experiences.
Read on GitHub
Content
Content and copy
What gets written and why. Strategy first, then writing, then the operational skills that keep content moving.
- GitHub
Content strategy
Editorial positioning, content pillars, formats, calendar, governance, topical authority.
Read on GitHub - GitHub
Content and copy
Write or edit website copy, blog content, and editorial pieces with attention to voice and structure.
Read on GitHub - Landing page
Landing page copy
Hero, value proposition, social proof, objection handling, conversion-focused CTAs.
Read more - GitHub
Email sequences
Onboarding flows, lifecycle campaigns, transactional emails, newsletters, and broadcast sends.
Read on GitHub - GitHub
Content migration
Move content between platforms, domains, or URL structures while preserving SEO equity.
Read on GitHub - GitHub
Documentation strategy
Plan what to document, choose the tool, design the maintenance cadence so docs do not rot.
Read on GitHub
Design
Design systems
Production-grade design standards, component libraries, accessibility floors, and the asset pipeline that feeds them.
- GitHub
Design standards
Production-grade standards for pages and components: contrast, spacing, hierarchy, mobile.
Read on GitHub - GitHub
Design system
Component library, design tokens, naming conventions, contribution model, documentation.
Read on GitHub - GitHub
Frontend component build
Production-ready components with accessible markup, sensible props, defined states, tested behavior.
Read on GitHub - GitHub
Form strategy
Forms that convert, validate well, resist spam, and integrate cleanly with downstream systems.
Read on GitHub - GitHub
Accessibility audit
Comprehensive WCAG audit covering perceivable, operable, understandable, and robust principles.
Read on GitHub - GitHub
Media asset management
Plan and run a media pipeline: storage, formats, responsive images, video host, asset library.
Read on GitHub
SEO
SEO
A complete SEO program. Strategy, audits, technical fixes, content gaps, link work, and the diagnostics that explain a traffic line going up or down.
- GitHub
SEO keyword research
Research, classify by intent, cluster into topical groups, prioritize for content production.
Read on GitHub - GitHub
SEO on-page
Comprehensive on-page audit: titles, metas, headers, content quality, internal links, alt text, schema.
Read on GitHub - GitHub
SEO technical
Crawlability, indexability, rendering, architecture, structured data, page experience, security.
Read on GitHub - GitHub
AI search optimization
Optimize for AI overviews, LLM citations, generative answer engines, and AI assistants.
Read on GitHub - GitHub
SEO competitor analysis
Compare against competitors across SERP overlap, content depth, backlink profiles, technical posture.
Read on GitHub - GitHub
SEO content audit
Decide what to keep, update, merge, redirect, or delete across an existing content library.
Read on GitHub - GitHub
SEO content gap audit
Find missing topics, thin coverage, outdated content, and decaying pages using Ahrefs MCP data.
Read on GitHub - GitHub
SEO keyword gap audit
Find keywords competitors rank for that the target property does not, prioritized by opportunity.
Read on GitHub - GitHub
SEO backlink audit
Profile health, anchor distribution, toxic link identification, lost link reclamation, gap analysis.
Read on GitHub - GitHub
SEO off-page
Link building, digital PR, brand mentions, citation building, external authority signals.
Read on GitHub - GitHub
SEO rank tracking
Pick the right keywords to track, segment by purpose, set baselines, define alert thresholds.
Read on GitHub - GitHub
SEO site health audit
Triage technical SEO findings by SEO impact, not just severity. Decide what to fix first.
Read on GitHub - GitHub
SEO traffic diagnosis
Diagnose organic traffic changes: drops, stalls, post-migration losses, algorithm-update fallout.
Read on GitHub - GitHub
SEO audit orchestration
Master orchestrator for the full SEO audit suite. Runs the other SEO audits in coordinated sequence.
Read on GitHub
PM
Project management
How work moves from a vague idea to a shipped artifact. Discovery, specs, roadmap planning, QA, retros, and the human-side communication around the work.
- GitHub
PM spec writing
Translate ideas, feature requests, or vague concepts into specific, actionable dev briefs.
Read on GitHub - GitHub
Roadmap planning
Build a multi-quarter roadmap from a backlog of ideas, requests, and ongoing initiatives.
Read on GitHub - GitHub
UX research
Plan and execute research: planning, recruiting, interviews, qualitative synthesis, decision translation.
Read on GitHub - GitHub
Usability testing
Plan and run usability tests: test design, task scripts, moderation, observation, findings synthesis.
Read on GitHub - GitHub
Journey mapping
Customer journey maps and service blueprints: touchpoints, emotions, friction, underlying systems.
Read on GitHub - GitHub
QA testing
Run QA at one of three depth tiers: smoke, standard, full. Page, feature, or full site.
Read on GitHub - GitHub
CRO optimization
Hypothesis-driven testing: audit, hypothesis generation, test design, statistical analysis, rollout.
Read on GitHub - GitHub
Analytics strategy
Event taxonomy, KPI hierarchy, dashboard architecture, attribution models, implementation strategy.
Read on GitHub - GitHub
After-action report
Structured postmortem on a launch, incident, or completed project. Timeline, root cause, lessons.
Read on GitHub - GitHub
Stakeholder communication
Status updates, executive reviews, technical decisions for non-technical audiences, managing up.
Read on GitHub - GitHub
Team onboarding playbook
30-60-90 day plans, knowledge capture, ramp-up that does not burn out the people training.
Read on GitHub - GitHub
Skill creation walkthrough
Design, write, and maintain your own Claude Skills. Triggering, structure, references, iteration.
Read on GitHub
Ops
Operations and infrastructure
The systems work. Performance, security, monitoring, dependencies, domains, and the runbooks that keep a launch or an incident from becoming chaos.
- GitHub
Performance optimization
Diagnose and fix Core Web Vitals, bundle size, asset optimization, render performance, runtime.
Read on GitHub - GitHub
Security baseline
HTTPS, TLS, security headers, CSP, secrets management, basic audit, hardening before launch.
Read on GitHub - GitHub
Monitoring and alerting
Uptime checks, SLOs, error tracking, on-call rotations, alert fatigue diagnosis.
Read on GitHub - GitHub
Incident response
Detection, triage, mitigation, communication, resolution. Roles, decisions, calm under pressure.
Read on GitHub - GitHub
Launch runbook
Pre-launch verification, go-live procedures, DNS cutover, post-launch monitoring, rollback plan.
Read on GitHub - GitHub
Backup and disaster recovery
Plan backups, set RPO/RTO targets, design architecture, run drills before they are needed.
Read on GitHub - GitHub
Cost optimization
Audit and reduce infrastructure and tooling costs without sacrificing reliability or velocity.
Read on GitHub - GitHub
Dependency management
Update cadence, security advisories, deprecated packages, evaluation of new dependencies.
Read on GitHub - GitHub
Vendor evaluation
Compare alternatives, run RFPs, score vendors, negotiate contracts, assess risk before signing.
Read on GitHub - GitHub
Code review (web)
Review web app code for bugs, security, performance, stack-specific anti-patterns. Pre-merge sanity.
Read on GitHub - GitHub
Domain strategy
DNS architecture, redirects, registrar choice, parked domains, multi-site setups, consolidation.
Read on GitHub - GitHub
Email deliverability
SPF, DKIM, DMARC, reputation strategy, sender monitoring, hardening against spoofing.
Read on GitHub - GitHub
Information architecture
Sitemap, navigation, URL structure, content types, taxonomy, labeling. Structure that does not rot.
Read on GitHub - GitHub
Internationalization
Multi-language and multi-region: locale URL structure, hreflang, translation workflow, RTL, currency.
Read on GitHub
60 skills, MIT licensed
Clone the catalog. Run any skill locally.
Each skill ships as a single SKILL.md plus optional reference files. Drop the catalog into any Claude project, agent configuration, or AI assistant. Fork what you need. Adapt the parts that do not fit. The license does not stop you.