Open source ยท MIT licensed
The Claude Skills catalog.
A skill is a packaged workflow Claude loads when the work matches. Each one captures a specific decision-making framework: when to use it, what inputs it needs, the steps it runs, the failure patterns it watches for, and the artifact it produces. The catalog covers what a small team needs to take a brand or product from a vague idea to a launched site without the standard quality drift between specialists.
103 skills across 8 audience tracks. Stack-agnostic. Tool-agnostic. Every skill has a landing page that goes deep on its framework, with the full source a click away on GitHub.
Creative direction
Creative direction and brand
Set direction before producing artifacts. The brief, the four axes, the identity system, the voice. These run first so the rest of the work has something to answer to.
- Landing page
Creative direction
Walk through four directional axes and produce a structured aesthetic brief downstream skills consume.
See skillSource - Landing page
Creative brief
A bridge from discovery to execution: scope, audience, deliverables, constraints, success criteria.
See skillSource - Landing page
Brand discovery
Upstream research: audience, competitive landscape, problem space, positioning territory.
See skillSource - Landing page
Brand ideation
Generate, evaluate, and narrow brand concepts: positioning, naming, mood directions, narrative angles.
See skillSource - Landing page
Brand archetype system
Twelve pre-composed aesthetic starting points covering color, typography, voice patterns, and exemplar brands. Pick a position before producing artifacts.
See skillSource - Landing page
Creative brief selector
Live-reference-grounded creative briefs with a divergence check against prior builds, so each new brand starts from a deliberate position instead of echoing the last.
See skillSource - Landing page
Brand identity
The five-element identity system: logo, color, typography, imagery, iconography, motion.
See skillSource - Landing page
Logo design
Generate logo variants exploring different mark architectures, each with rationale, application specs, and decision-ready presentation.
See skillSource - Landing page
Brand voice
Voice attributes, tone shifts, vocabulary, grammar, paired examples. How the brand sounds.
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Brand style guide
The full brand system documented: story, identity, voice, applications, dos and don'ts.
See skillSource - Landing page
Art direction
Direct visual and creative work for campaigns, photography, illustration, video, and branded experiences.
See skillSource
Content
Content and copy
What gets written and why. Strategy first, then writing, then the operational skills that keep content moving.
- Landing page
Content strategy
Editorial positioning, content pillars, formats, calendar, governance, topical authority.
See skillSource - Landing page
Pillar content architecture
Hub-level content architecture. Pillar plus cluster, linked intentionally, designed to compound over a 3 to 5 year horizon. Pillar topic selection, cluster planning, internal linking, URL structure, page anatomy, topical authority signals for SEO and AEO/GEO, and the refresh discipline that distinguishes intentional hubs from accidental orphans.
See skillSource - Landing page
Content brief authoring
Per-piece editorial brief discipline. The middle path between thin briefs (a keyword and a deadline) and thick briefs (a 4-page document nobody reads). The 12 fields that earn their keep, the entity coverage that matters for AEO and GEO, and the governance that keeps briefs load-bearing across a content program.
See skillSource - Landing page
Content and copy
Write or edit website copy, blog content, and editorial pieces with attention to voice and structure.
See skillSource - Landing page
Landing page copy
Hero, value proposition, social proof, objection handling, conversion-focused CTAs.
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Email sequences
Onboarding flows, lifecycle campaigns, transactional emails, newsletters, and broadcast sends.
See skillSource - Landing page
Programmatic SEO
Quality at scale or not at all. The discipline that distinguishes durable pSEO from penalty-bait. Data source identification, template design, schema patterns, quality control at scale, internal linking architecture, crawl budget management, AEO/GEO for programmatic pages, refresh discipline, and the make-or-break question of whether pSEO is the right answer for the program at all.
See skillSource - Landing page
Editorial QA
Catch problems before they ship. The discipline that distinguishes catch-problems QA from checkbox theater. Brief adherence, voice consistency, fact accuracy, AI-content audit, AEO/SEO compliance, sampling at scale, and the workflow sequencing that keeps QA tractable at production speed.
See skillSource - Landing page
AI Content Collaboration
Humans own, AI accelerates. The workflow discipline that distinguishes craft AI collaboration from AI slop. Participation boundaries, hybrid patterns, voice ownership preservation, slop prevention, disclosure tiering, team calibration, and the ethics of intellectually honest AI-assisted production.
See skillSource - Landing page
Long-form content frameworks
Bloggy-long, academic-bloat, or publication-quality. Structural patterns for case studies, whitepapers, research reports, manifestos, ebooks, and definitive guides that earn their length.
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Content refresh system
Refresh-everything wastes; refresh-nothing decays; triaged-refresh is the discipline. Quarterly audits, prioritization, refresh-vs-merge-vs-delete decisions, lifecycle ownership.
See skillSource - Landing page
Content repurposing
One piece, many forms. Cross-format adaptation that respects each medium rather than mass-blast that ignores constraints.
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Content distribution
Hope-and-pray and spam-everywhere both fail. Channel-fit distribution matches audience, format, and channel intentionally.
See skillSource - Landing page
Content migration
Move content between platforms, domains, or URL structures while preserving SEO equity.
See skillSource - Landing page
Documentation strategy
Plan what to document, choose the tool, design the maintenance cadence so docs do not rot.
See skillSource - Landing page
Evidence-based reviews
Honest product reviews and buying guides without fabricated hands-on testing. Disclosed evidence tiers, a per-piece methodology block, and schema that matches the claims.
See skillSource
Design
Design systems
Production-grade design standards, component libraries, accessibility floors, and the asset pipeline that feeds them.
- Landing page
Design standards
Production-grade standards for pages and components: contrast, spacing, hierarchy, mobile.
See skillSource - Landing page
Design system
Component library, design tokens, naming conventions, contribution model, documentation.
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Vertical site conventions
The page and site composition conventions a vertical's best sites share, applied to hit the experience bar without copying them.
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Frontend component build
Production-ready components with accessible markup, sensible props, defined states, tested behavior.
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Form strategy
Forms that convert, validate well, resist spam, and integrate cleanly with downstream systems.
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Accessibility audit
Comprehensive WCAG audit covering perceivable, operable, understandable, and robust principles.
See skillSource - Landing page
Media asset management
Plan and run a media pipeline: storage, formats, responsive images, video host, asset library.
See skillSource
SEO
SEO
A complete SEO program. Strategy, audits, technical fixes, content gaps, link work, and the diagnostics that explain a traffic line going up or down.
- Landing page
SEO keyword research
Research, classify by intent, cluster into topical groups, prioritize for content production.
See skillSource - Landing page
SEO on-page
Comprehensive on-page audit: titles, metas, headers, content quality, internal links, alt text, schema.
See skillSource - Landing page
SEO technical
Crawlability, indexability, rendering, architecture, structured data, page experience, security.
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AI search optimization
Optimize for AI overviews, LLM citations, generative answer engines, and AI assistants.
See skillSource - Landing page
SEO competitor analysis
Compare against competitors across SERP overlap, content depth, backlink profiles, technical posture.
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SEO content audit
Decide what to keep, update, merge, redirect, or delete across an existing content library.
See skillSource - Landing page
SEO content gap audit
Find missing topics, thin coverage, outdated content, and decaying pages using Ahrefs MCP data.
See skillSource - Landing page
SEO keyword gap audit
Find keywords competitors rank for that the target property does not, prioritized by opportunity.
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SEO backlink audit
Profile health, anchor distribution, toxic link identification, lost link reclamation, gap analysis.
See skillSource - Landing page
SEO off-page
Link building, digital PR, brand mentions, citation building, external authority signals.
See skillSource - Landing page
SEO rank tracking
Pick the right keywords to track, segment by purpose, set baselines, define alert thresholds.
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SEO site health audit
Triage technical SEO findings by SEO impact, not just severity. Decide what to fix first.
See skillSource - Landing page
SEO traffic diagnosis
Diagnose organic traffic changes: drops, stalls, post-migration losses, algorithm-update fallout.
See skillSource - Landing page
SEO audit orchestration
Master orchestrator for the full SEO audit suite. Runs the other SEO audits in coordinated sequence.
See skillSource
PM
Project management
How work moves from a vague idea to a shipped artifact. Discovery, specs, roadmap planning, QA, retros, and the human-side communication around the work.
- Landing page
PM spec writing
Translate ideas, feature requests, or vague concepts into specific, actionable dev briefs.
See skillSource - Landing page
Roadmap planning
Build a multi-quarter roadmap from a backlog of ideas, requests, and ongoing initiatives.
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Integration orchestrator
Sequence creative-direction work across phases, gates, handoffs, and QA verification. Maps to your team's actual tools (Jira, Linear, Notion, Figma, GitHub) with MCP and CLI integration.
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Experiment design
A senior PM's playbook for experiments that produce trustworthy decisions. Hypothesis writing, sample size and MDE, duration, segments, ratio metrics, sequential testing, and the failure modes that produce wrong shipping calls.
See skillSource - Landing page
Feature flagging
A senior engineer's playbook for using feature flags well. Flag types (release, experiment, operational, permission, configuration), naming, lifecycle, targeting rules, rollout strategies, stale flag cleanup, governance.
See skillSource - Landing page
Experimentation analytics
Read result panels without fooling yourself. Confidence intervals, p-values, multiple testing, sequential testing, CUPED, ratio metrics with the delta method, network effects, and dashboard reconciliation. Pairs with Statsig, PostHog, Optimizely, GrowthBook, Eppo, Amplitude, Kameleoon.
See skillSource - Landing page
Experimentation platform orchestrator
A senior product and engineering leader's playbook for the experimentation platform decision. When to use Statsig vs PostHog vs GrowthBook vs Optimizely vs Amplitude vs Eppo vs Kameleoon. How to migrate when wrong. When multi-platform is warranted vs when to consolidate. The decisions that compound for years and the ones you can defer.
See skillSource - Landing page
UX research
Plan and execute research: planning, recruiting, interviews, qualitative synthesis, decision translation.
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Usability testing
Plan and run usability tests: test design, task scripts, moderation, observation, findings synthesis.
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Journey mapping
Customer journey maps and service blueprints: touchpoints, emotions, friction, underlying systems.
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QA testing
Run QA at one of three depth tiers: smoke, standard, full. Page, feature, or full site.
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CRO optimization
Hypothesis-driven testing: audit, hypothesis generation, test design, statistical analysis, rollout.
See skillSource - Landing page
Analytics strategy
Event taxonomy, KPI hierarchy, dashboard architecture, attribution models, implementation strategy.
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After-action report
Structured postmortem on a launch, incident, or completed project. Timeline, root cause, lessons.
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Stakeholder communication
Status updates, executive reviews, technical decisions for non-technical audiences, managing up.
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Team onboarding playbook
30-60-90 day plans, knowledge capture, ramp-up that does not burn out the people training.
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Skill creation walkthrough
Design, write, and maintain your own Claude Skills. Triggering, structure, references, iteration.
See skillSource - Landing page
Product analytics setup
A senior PM and analyst's playbook for instrumenting product analytics correctly the first time. Event taxonomy, property design, naming conventions, schema versioning, funnel design, cohort definitions, retention measurement, North Star selection, dashboard hygiene, and the instrumentation debt that compounds without discipline. Companion to analytics-strategy: that skill is strategic, this is execution.
See skillSource - Landing page
Data warehouse experimentation
A senior data scientist's playbook for running experiments natively out of the data warehouse instead of via dedicated experiment platforms. SQL-based assignment, exposure logging discipline, metric definitions in dbt models, statistical analysis in SQL or Python, variance reduction with CUPED, sequential testing, and the operational tradeoffs vs platforms. Pairs with BigQuery, Snowflake, dbt, Hex, and the experiment-design / experimentation-analytics methodology skills.
See skillSource - Landing page
Feature launch playbook
A veteran PM-leader's playbook for launching features well, not just shipping them. Positioning, internal alignment, customer comms, sales enablement, support readiness, rollout strategy, monitoring with pre-defined rollback triggers, and post-launch measurement against spec hypotheses. Built around the keystone distinction: shipping vs releasing vs launching are three different things.
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Discovery research synthesis
Data-dump or insight-theater both fail. Actionable synthesis turns customer interviews, support tickets, and sales calls into PM decisions.
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Jobs-to-be-Done framing
Feature requests and persona theater obscure more than they reveal. Job framing grounds product decisions in what users hire products to do.
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OKR design
Sandbagged OKRs always hit and teach nothing. Aspirational fantasy never hits. Stretch OKRs target 60-70% and produce real signal.
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Beta program management
Soft-launch produces no signal. Kitchen-sink betas produce noise. Structured betas with calibrated cohorts and intentional feedback loops produce decision-grade input.
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User feedback aggregation
Loudest-voice rewards complainers. Averaged-noise drowns signal. Triaged synthesis weights feedback by source quality, frequency, and decision relevance.
See skillSource - Landing page
Competitor experience audit
Copying one site mimics its quirks; aesthetic opinion does not transfer. Observable cross-site patterns name the experience bar a new build in the vertical must meet or beat.
See skillSource
Growth tooling
Growth tooling
Interactive web tools that turn visitors into leads. Lead magnets, calculators, quizzes, multi-step forms, chatbots, and the cross-tool funnel architecture that orchestrates them. A new audience track for marketing teams running growth-tooling work.
- Landing page
Lead magnet design
Thin-bait wastes the email. Kitchen-sink-resource overwhelms without helping. Earned-value-magnet delivers standalone value while qualifying the lead.
See skillSource - Landing page
Calculator design
Vanity calculators help nothing. Lead-traps gate the answer. Transparent decision tools give the result and earn the email through tiered value.
See skillSource - Landing page
Quiz and assessment design
Clickbait-quiz generates engagement, segments nothing. Vanity-result flatters without action. Actionable-segmentation places takers into categories with matched next-step recommendations.
See skillSource - Landing page
Multi-step form design
Kitchen-sink-single-page overwhelms. Progress-theater shows steps without genuine staging. Genuinely-staged forms make each step earn its place.
See skillSource - Landing page
Chatbot flow design
Scripted bots fail edge cases. Hallucinating bots make things up. Structured-guided-conversation grounds in knowledge, knows what it does not know, escalates appropriately.
See skillSource - Landing page
Funnel flow architecture
Silo-funnels leave tools as orphans. Kitchen-sink-funnels squeeze every audience through one path. Matched-funnels architect for audience and stage.
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Onboarding wizard design
Tutorial-overload buries users in instructions. Skip-friendly-empty leaves them with no context. Earned-progressive-disclosure surfaces the right thing at the right moment.
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Interactive product tour
Tooltip-spam adds visual noise. One-and-done makes help invisible at the moment of need. Contextual-when-needed surfaces tours at moments of friction.
See skillSource - Landing page
Upgrade flow design
Paywall-everywhere blocks before value is demonstrated. Free-forever-trap surfaces no upgrade path. Value-triggered-upgrade asks at moments of demonstrated value.
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Scheduler and booking design
Any-time-friction means cold calls. Interrogation-gate scares users off. Qualified-fast-path uses just enough qualification to set up the call well.
See skillSource - Landing page
Comparison tool design
Feature-list-dump gives no decision support. Hidden-recommendation pretends neutrality while biasing the answer. Honest-comparison-with-guidance gives genuine compare plus opinionated rec.
See skillSource - Landing page
Product configurator design
Infinite-options causes decision paralysis. Canned-bundles-only is fake customization. Guided-configuration uses smart defaults plus meaningful constraints plus escape hatches.
See skillSource
Marketing
Marketing
Paid media discipline. Strategy, creative, and performance analytics across Google Ads, Meta, LinkedIn, TikTok, and the multi-platform aggregators. Pairs with the paid media platform pages in the integrations catalog.
- Landing page
Paid media strategy
A senior performance marketer's playbook for running paid media that does not light money on fire. Hypothesis discipline for spend, channel selection, budget allocation, audience targeting, bid strategy, campaign types, what NOT to spend on, attribution reality, and the failure modes that produce expensive lessons. Pairs with Google Ads, Meta, LinkedIn, TikTok, and the Synter aggregator.
See skillSource - Landing page
Ads creative development
A senior creative strategist's playbook for performance creative that does not dilute brand. Hook patterns, format selection, video pacing, variation systems, sequential testing methodology, fatigue detection, and the platform-specific creative norms that separate ads from clutter. Pairs with Google Ads, Meta, LinkedIn, TikTok, Synter, plus a cross-skill bridge to brand-voice.
See skillSource - Landing page
Ads performance analytics
A data-team-mentor's playbook for reading paid media dashboards without fooling yourself. Attribution models, platform reporting quirks, multi-platform reconciliation, ROAS vs LTV horizon traps, cohort analysis, statistical noise, incrementality testing, and the interpretation failures that compound into wasted budget. Pairs with Google Ads, Meta, LinkedIn, TikTok, Synter, plus a cross-suite bridge to experimentation-analytics.
See skillSource
Ops
Operations and infrastructure
The systems work. Performance, security, monitoring, dependencies, domains, and the runbooks that keep a launch or an incident from becoming chaos.
- Landing page
Performance optimization
Diagnose and fix Core Web Vitals, bundle size, asset optimization, render performance, runtime.
See skillSource - Landing page
Security baseline
HTTPS, TLS, security headers, CSP, secrets management, basic audit, hardening before launch.
See skillSource - Landing page
Monitoring and alerting
Uptime checks, SLOs, error tracking, on-call rotations, alert fatigue diagnosis.
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Incident response
Detection, triage, mitigation, communication, resolution. Roles, decisions, calm under pressure.
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Launch runbook
Pre-launch verification, go-live procedures, DNS cutover, post-launch monitoring, rollback plan.
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Backup and disaster recovery
Plan backups, set RPO/RTO targets, design architecture, run drills before they are needed.
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Cost optimization
Audit and reduce infrastructure and tooling costs without sacrificing reliability or velocity.
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Dependency management
Update cadence, security advisories, deprecated packages, evaluation of new dependencies.
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Vendor evaluation
Compare alternatives, run RFPs, score vendors, negotiate contracts, assess risk before signing.
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Code review (web)
Review web app code for bugs, security, performance, stack-specific anti-patterns. Pre-merge sanity.
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Domain strategy
DNS architecture, redirects, registrar choice, parked domains, multi-site setups, consolidation.
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Email deliverability
SPF, DKIM, DMARC, reputation strategy, sender monitoring, hardening against spoofing.
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Information architecture
Sitemap, navigation, URL structure, content types, taxonomy, labeling. Structure that does not rot.
See skillSource - Landing page
Internationalization
Multi-language and multi-region: locale URL structure, hreflang, translation workflow, RTL, currency.
See skillSource
103 skills, MIT licensed
Clone the catalog. Run any skill locally.
Each skill ships as a single SKILL.md plus optional reference files. Drop the catalog into any Claude project, agent configuration, or AI assistant. Fork what you need. Adapt the parts that do not fit. The license does not stop you.