Lead magnet
The Pricing Playbook for B2B SaaS Founders
Lead magnet delivering a downloadable pricing strategy playbook for B2B SaaS founders.
The Pricing Playbook
For B2B SaaS Founders
Three tier patterns. Two transparency frames. One question your pricing page must answer.
30 pages · PDF
Edition 02
What's inside
- 01
Why most pricing pages bury the answer the buyer needs
The pattern of three-tier pricing pages that hide the only piece of information the buyer is actually looking for. Why this happens, what it costs you, and the four diagnostic questions that surface whether your current pricing page does this.
- 02
Three pricing-tier patterns and when each one earns its keep
The good-better-best pattern, the freemium-into-paid pattern, and the value-metric-anchored pattern. Each has a specific buyer-state where it works and a specific buyer-state where it actively destroys conversion. Worked examples from real SaaS pricing pages.
- 03
When to publish prices (and when transparency hurts you)
The argument for transparent pricing has become orthodoxy in B2B SaaS. The argument is wrong in three specific buyer contexts. Names those three contexts and the alternative question every pricing page should answer instead.
Who this is for
- B2B SaaS founder pricing for the first time
- Pricing operations lead inheriting an unstructured tier system
- Founder considering value-based versus cost-plus pricing
- Product lead defending pricing changes to a skeptical CEO
Get the playbook
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Skill demonstration
How this tool was built
Lead-magnet-design skill in action. Distinguishes thin-bait (overpromises, underdelivers) from kitchen-sink-resource (everything, helps with nothing) from earned-value-magnet (delivers standalone value while qualifying the lead). Ledger's playbook is positioned as a focused 30-page deep-dive on one specific topic (pricing) rather than 'everything you need to know about SaaS', which is the pattern that destroys lead-magnet credibility.
The lead-magnet-design skill walks through the discipline that distinguishes thin-bait magnets from earned-value magnets. Ledger positions a focused 30-page deep-dive on one specific topic rather than promising everything-you-need-to-know in a single resource.
Demonstration only. Submissions are not stored or transmitted.