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Primary metric: purchase_completed (CUPED)
| Variant | Metric | Lift | 95% CI | p |
|---|---|---|---|---|
| Controlcontrol | 12.40% | baseline | — | — |
| Treatment | 13.71% | +10.56% | [4.20, 17.00] | 0.002 |
- Running
- 14d
- N
- 184,200
CUPED reduced variance by 31%. Effect held across mobile and desktop segments. Recommendation: ship treatment.