pricing-test-v3
Primary metric: paid_conversion (Amplitude experiments)
| Variant | Metric | Lift | 95% CI | p |
|---|---|---|---|---|
| Controlcontrol | 3.20% | baseline | — | — |
| Treatment | 3.58% | +11.88% | [5.40, 18.60] | 0.003 |
- Running
- 21d
- N
- 74,200
Behavioral cohort segmentation showed effect concentrated in returning users. Recommendation: ship with returning-user audience targeting.