- Position
- Rugged-utilitarian, documentary-honest regional Mountain West marketplace for used working vehicles. Transparency-first on every listing (price, ownership, accident, mechanical history surfaced with source attribution). Filter-rail inventory grid with the four-data transparency band per card; listing-detail page anatomy stacks the four history tables; comparison rail supports three vehicles side by side; saved search persists in browser storage. Rugged Utilitarian leads with Documentary Honest as composition secondary; selected via the creative-brief-selector skill; full brief at progress/inventory-listing-treeline-motors-brief.md.
- Archetype
- rugged-utility-marketplace
- Voice
- Plain-direct and specifics-first. Named vehicle categories, named regions, named third-party providers (with the Demo or Fictitious prefix), named partner shops. No marketing inflation. No best, leading, or premier. The marketplace speaks the way a competent independent shop would speak.