← ShowcaseHounderConversational / Polished Standard / Companion / Considered
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Spec
Typefaces
Fraunces, Inter, Caveat
Color tokens
6
Sections
5
Body words
~350
Voice
warm, knowledgeable, dog-loving, plain-spoken, gently confident

Hounder · fresh food for dogs

Real food, simply made, for the dog who deserves it.

Gently cooked recipes built with a veterinary nutritionist, portioned for your dog, and delivered cold to your door. No fillers, no kibble dust, no guessing.

See what's in the bowl
A brown-and-white dog sitting calmly in a sunlit kitchen with a ceramic food bowl in the foreground.

What's in the bowl

Whole ingredients, named on the bag.

Every recipe is short on purpose. If we cannot point to the farm, the cut, or the field, it does not go in.

An overhead photograph of raw ingredients arranged on a wooden board: beef, sweet potato, kale, carrot, blueberry, and a whole egg.
Photographed in our test kitchen. Quantities shown are illustrative; your dog's plan is portioned by weight.

Plans built for your dog

Tell us about your dog. We do the rest.

Three small questions, and we will portion every meal to your dog's weight and activity. You can adjust any time.

  1. 01Your dog's age

    PuppyAdultSenior
  2. 02Your dog's weight

    Under 20 lb20 to 50 lb50 to 90 lbOver 90 lb
  3. 03 Activity level

    Couch dogWalks dailyTrail dog

Preview only. Build your dog's real plan from the hero.

A neat stack of cold-packed Hounder meal pouches next to a ceramic bowl filled with gently cooked beef, sweet potato, and greens.
What arrives: pre-portioned pouches, packed cold, ready for the freezer.

Why Hounder

The basics, taken seriously.

A pair of hands portioning chopped vegetables into a small bowl on a kitchen counter, a sleeping dog out of focus in the background.

A note from the kitchen

Why we made Hounder.

I started cooking for Birch the year his vet flagged his kidney function. I read every label in the pet aisle, found ingredients I could not pronounce, and decided I wanted something I could see and smell before I served it.

Hounder is the food I made for him, made for your dog. We source from farms we have visited, work with a veterinary nutritionist on every recipe, and ship in portions matched to your dog's weight. If anything ever stops feeling right, write to me directly.

MayaFrom Maya, founder, with her dog Birch.